About Me:

I am an Assistant Professor of Marketing at McDonough School of Business, Georgetown University. My research employs econometrics, statistics, and machine learning methods to investigate: (1) the designs of digital platforms (e.g., recommendation algorithms and business models); (2) the decision-making processes of content creators and influencers.

My work has been published in leading marketing journals, including the Journal of Marketing Research and Marketing Science. I am honored to have received several awards for my research, including the 2021 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award (winner), the 2020 Shankar-Spiegel Dissertation Proposal Award (runner-up), and the finalist of the 2020 Best Doctoral Dissertation Proposal Competition at the American Statistics Association (Marketing Section). I have also served as an ad hoc reviewer for Marketing Science, Management Science, and the Journal of Marketing Research, etc.

RA Hiring: I hire part-time research assistants with solid quantitative skills in computer science, econometrics, or data science.


For more about my background, check out my CV.

Publications:
  • The Daily Me versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform
    Liu, Jia and Ziwei Cong
    Journal of Marketing Research, 2023, 60(4), 761-791
    • Featured in “My Journal Read” by American Marketing Association
    [ Show Abstract ] [ Paper ]

  • Understanding Users’ Content Contribution Behavior When Content Can Be Priced
    Cong, Ziwei, Ying Zhao, and Zilei Zhang
    Marketing Science, 2025, 44(3), 491-732
    • Featured in “My Journal Read” by American Marketing Association
    [ Show Abstract ] [ Paper ]
Working Papers:
  • From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle.
    Cong, Ziwei, Jia Liu and Puneet Manchanda
    Major Revision at Marketing Science

  • When Boosting Social Engagement Backfires on Content Contribution: Evidence from a Q&A Platform.
    Cong, Ziwei and Jia Liu
    Major Revision at Journal of Consumer Research

  • Understanding the Evolvement of Multi-User Activities on Content Platforms: A Multi-Dynamic Neural Poisson System.
    Yin, Mingzhang, Ziwei Cong and Jia Liu
    Major Revision at Marketing Science

  • Personalizing Language Models for Generative Targeting
    Yin, Mingzhang, Ruijiang Gao, Ziwei Cong
    Under Review
Selected Research in Progress:
  • Ranking for Neutrality: The Impact of Algorithmic Ranking on Content Production and User Engagement
    with Anita Rao
    Manuscript In Preparation

  • Supplier Response to Matchmaking in Business-to-Business E-commerce: Spillover and Heterogeneity
    with Chen Yi, Yixing Chen and Liwen Hou
    Empirical Estimation In Progress